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Monday, November 22, 2010

Taking Your Christmas Temperature

What's the reading?  What makes you happy?  Is the usage of the word CHRISTMAS a key element?

What says Christmas?

Is this issue really all about how retailers market the season?  It this cause for joy?  Or have we just moved another notch into the complete commercialization of the thing.

Christmas is about:  _________________________________.  You fill in the blank, but the point is that it is NOT about marketing.  Somehow, the more times the word CHRISTMAS is linked to "buy stuff" the less content it has, and certainly the less persuasive it is.  The Lord of Christmas once said He had nowhere to lay His head, among other denials of the virtues of conspicuous consumption.

So, am I delighted that we'll have "Merry Christmas" instead of "Happy Holidays" this year?  Oh, not so much one way or the other.  Being pre-empted for advertisements doesn't exactly bring honor to Jesus.

But, then, that's just my opinion.  Yours?

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